Skip to main content
FREE WEB
UTILITIES
🏠 Home

Generators

Generate QR codes & more

View All →
🔧 All Tools
SMS Marketing Tool
📱

SMS Character Counter

Free SMS character counter tool. Calculate SMS message count, character limit (160/70), and encoding type (GSM-7 or Unicode). Track multi-part SMS messages and optimize SMS campaigns with real-time character counting.

📱
160 Chars
GSM-7
🌐
70 Chars
Unicode
SMS Segments
Encoding Detection
Cost Estimation

SMS Character Counter

Characters
0
/ 160
SMS Count
0
messages
Remaining
160
characters
Encoding
GSM-7
160 chars/SMS

Cost Estimation (Optional)

$0.00
📊

SMS Counter Features

SMS campaign optimization

📱
160/70
Char Limits

GSM-7 / Unicode

✂️
Auto
Segmentation

Multi-part SMS

🔤
Detect
Encoding

GSM-7 or Unicode

💰
Cost
Calculator

Estimate budget

💡 Pro Tip: Perfect for SMS marketing campaigns and bulk messaging optimization.

📖

How to Use SMS Counter

Step-by-step guide to get started

How to Use SMS Character Counter

  1. Enter Your Message: Type or paste your SMS text into the text area
  2. View Character Count: See real-time character count and remaining characters
  3. Check Encoding Type:
    • GSM-7: Standard encoding - 160 chars per SMS
    • Unicode: For special characters - 70 chars per SMS
  4. Monitor SMS Segments: See how many SMS messages will be sent
    • First segment: 160 chars (GSM) or 70 chars (Unicode)
    • Additional segments: 153 chars (GSM) or 67 chars (Unicode)
  5. Optimize Message: Edit to reduce SMS count and save costs
  6. Calculate Cost: Enter cost per SMS to estimate campaign budget

GSM-7 Character Set

The GSM-7 character set includes:

  • Basic Latin letters (A-Z, a-z)
  • Numbers (0-9)
  • Common punctuation (. , ! ? @ - _)
  • Some special characters (£ $ ¥ è é ù ì ò Ç Ø ø Å å Δ Φ Γ Λ Ω Π Ψ Σ Θ Ξ)

Unicode Triggers

These characters force Unicode encoding (70 char limit):

  • Emojis (😀 🎉 ❤️)
  • Chinese, Japanese, Korean characters
  • Arabic, Hebrew, Cyrillic scripts
  • Special symbols not in GSM-7

Quick Tip: Follow these steps in order for the best experience

🧠

How SMS Counting Works

Understanding SMS encoding

How SMS Character Counting Works

Encoding Detection

The tool scans your message for special characters:

  1. If all characters are in GSM-7 charset → Use GSM-7 encoding (160 chars)
  2. If any character requires Unicode → Use Unicode encoding (70 chars)

SMS Segment Calculation

Single SMS:

  • GSM-7: Up to 160 characters
  • Unicode: Up to 70 characters

Multi-Part SMS (Concatenated):

  • GSM-7: 153 characters per segment (7 chars used for concatenation header)
  • Unicode: 67 characters per segment (3 chars used for header)

Formula: SMS Count = Math.ceil(CharCount / CharsPerSegment)

Character Counting Specifics

  • Escape Characters: Some GSM-7 chars like [ ] { } | \ ^ € ~ count as 2 characters
  • Line Breaks: Count as characters (CR+LF = 2 chars or LF = 1 char)
  • Emojis: Force Unicode encoding and may count as multiple characters

Cost Calculation

Total Cost = SMS Segments × Cost Per SMS

Science-Backed

Based on proven research

Easy to Follow

Simple steps for everyone

Instant Results

Get answers immediately

💡 Pro Tip: Emojis and special characters trigger Unicode encoding, reducing character limit to 70!

Frequently Asked Questions

Find answers to common questions

A single SMS can contain 160 characters using GSM-7 encoding (standard English alphabet and basic punctuation). If your message contains special characters like emojis, it switches to Unicode encoding with a 70 character limit per SMS.

When your message exceeds one SMS, it becomes a multi-part (concatenated) SMS. Each segment contains 153 characters (GSM-7) or 67 characters (Unicode) because some space is reserved for the concatenation header that links the segments together.

GSM-7 is the standard SMS encoding supporting basic Latin characters, numbers, and common punctuation (160 chars per SMS). Unicode is used when your message contains special characters like emojis, accented letters, or non-Latin scripts (70 chars per SMS). Unicode SMS costs more as it requires more segments.

Your SMS splits into multiple messages when it exceeds the character limit (160 for GSM-7 or 70 for Unicode). Each additional segment holds 153 characters (GSM-7) or 67 characters (Unicode). The recipient typically receives these as one continuous message.

To reduce SMS segments: 1) Remove emojis and special characters to use GSM-7 encoding, 2) Abbreviate words where possible, 3) Remove unnecessary spaces and punctuation, 4) Use URL shorteners for links, 5) Consider splitting into multiple separate messages instead of one long concatenated message.

Still have questions? Feel free to leave a comment below and we'll help you out!

💬

Comments & Feedback

Share your thoughts and experiences

Leave a Comment

We'd love to hear from you

Your email won't be published

Be respectful and constructive

Be the first! No comments yet. Share your experience and help others!