Keyword Density Counter

Keyword density is the percentage of your total word count that consists of your target keyword. It matters because search engines use keyword frequency as one signal to understand what a page is about. Too low and the page may not rank well for the term; too high and it can look like keyword stuffing, which can hurt rankings.

2–5% for your main keyword is generally a safe range. In a 1,000-word article that means 20–50 occurrences of the keyword. Secondary keywords can be lower at 1–2%. These are guidelines — natural, readable writing should always come first. If the keyword placement feels forced, reword it.

Keyword stuffing is jamming your target keyword into content more times than makes sense for a human reader. Density above 5–7% is often a sign of it, but unnatural phrasing is a bigger tell than any number. Avoid it by writing for readers first, using synonyms and related terms, and only adding the exact keyword where it flows naturally.

Modern search engines understand semantic relationships, so "home loan," "mortgage," and "housing loan" all contribute to topical relevance — they don't each need to hit a specific density target. Use your primary keyword phrase where it's natural, and lean on related terms and synonyms throughout the rest of the piece.

Start with the main phrase you want the page to rank for — the one someone would type into Google to find your content. Check that phrase first, then check 2–3 secondary phrases or synonyms. The top keywords list in this tool can also reveal whether your content is inadvertently over-emphasizing a term you didn't intend to focus on.